I
am a large
believer of simplicity in web
design.
Part of the reason for this
is because
I
have expertise
in web
advertising
also.
The
whole concept
of advertising
online
would
be to inspire
the visitor
to your site to take an action of some kind,
or a call to action. The more complicated
the style
of a website
is, the more complex
it
will be to tell a
person what to
do next once landing on the website.
An
excessive amount of info,
color and extravagant
graphics, brings
about too
much confusion, and if
you are to
be the
very best web designer possible,
you
need to grab this fundamental
concept
of marketing.
It
is because
of this why in 2012, design
has gravitated towards simplicity underlined in
the five
style I
have highlighted below.
1. User focus - Look at other websites for inspiration but the key priority has to been on making certain that the user or visitor gets the information he/she wants. I will speak about navigation in a minute, but you need to put down a layout in the beginning on the homepage which can easily separate subject matter and enable a reader browsing the website to get towards the specific page he/she needs.
2. Slogans and ribbons - These can truly work simply because visitors on your site will probably be interested in them and may easily use them to find the info on various subjects. They're big and brash and stand out
3. From a navigation standpoint, once they've clicked on ribbon let say, you need to make it easy for them to navigate to other parts to your site as soon as they are off your primary page. A neat, subtle and straightforward menu system is vital
4. Style more than substance - As I said in my introduction, a lot of text and different options can lead to the visitor becoming puzzled. Direct your guests to the part of the web site they require. Successfully hold their hand and tell them what to do next.
5. Color minimalism - Do not overawe your guests with too many colors or graphics. Keep it to two or 3 colors at the most and try to make sure that simplicity is in the heart of every thing you do. Presentation can truly make a large distinction for advertising a web site, and the greatest website designer will know this.
1. User focus - Look at other websites for inspiration but the key priority has to been on making certain that the user or visitor gets the information he/she wants. I will speak about navigation in a minute, but you need to put down a layout in the beginning on the homepage which can easily separate subject matter and enable a reader browsing the website to get towards the specific page he/she needs.
2. Slogans and ribbons - These can truly work simply because visitors on your site will probably be interested in them and may easily use them to find the info on various subjects. They're big and brash and stand out
3. From a navigation standpoint, once they've clicked on ribbon let say, you need to make it easy for them to navigate to other parts to your site as soon as they are off your primary page. A neat, subtle and straightforward menu system is vital
4. Style more than substance - As I said in my introduction, a lot of text and different options can lead to the visitor becoming puzzled. Direct your guests to the part of the web site they require. Successfully hold their hand and tell them what to do next.
5. Color minimalism - Do not overawe your guests with too many colors or graphics. Keep it to two or 3 colors at the most and try to make sure that simplicity is in the heart of every thing you do. Presentation can truly make a large distinction for advertising a web site, and the greatest website designer will know this.
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