Tuesday, 20 March 2012

Google discloses the five errors in Seo it sees most frequently

I am not especially enamored with Google for a large amount of reasons right now, which I won’t go into on this web blog post, but they are least creating some useful videos available, about how Search engine optimization specialists can truly assist their web sites in Google search rankings. There are lots of techniques, such as Senuke, which people use for Seo these days but Google believes that the five most typical mistakes are as follows:

1) No Value Proposition
2) Non integration between Seo and other company practices
3) Utilizing rel=“canonical” to prevent Google indexing duplicate content
4) Targeting search engines instead of users
5) Slow to implement web site changes

I can agree completely with the first three as both 1 and 2 are fairly self evident in the event you wish to have a web site succeed on the internet, while Google provide a answer for number three.

Number four and 5 I have slightly more issues with however. Considering Google is by far the biggest search engine to market your web site, saying not to focus on the search engine is pretty stupid. Obviously, content is the priority and making sure the website is well created for users will be the number 1 goal.

Not taking under consideration Google’s algorithm modifications is nevertheless extremely difficult to do. Despite focusing totally on great, unique, relevant content as Google says, many websites have been punished after many of the latest Panda algorithm changes. It seems that in the event you do not target the search engines then, you are just as liable to get demoted. Becoming Google friendly as well as user-friendly is certainly the only way forward.

Considering that in their subsequent point, in common mistake #5, is about slow iteration, it appears rather odd that Google can criticize you for attempting to adapt to their ever changing rankings. In their own words Google say to “define the metrics for success” and “implement improvements.” The only way to do this successfully in Seo would be to keep an eye out on what Google are doing, and utilize tools like Senuke and others to make sure you stay ahead of the game.

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