Monday, 16 April 2012

Google founder Brim sees "scary" future for the web

The co-founder of Google, Sergey Brin, is concerned concerning the deficiency of web freedom. He believes that applications and social networks such as Facebook are creating things less broadly available towards the outside globe because they prevent particular info from being picked up by search engines. This really is not the lack of internet freedom which was disputed with regards to the SOPA bill in the US, which would have impacted web hosts like Blue host, but more to do with how info is controlled online. In an interview with the Guardian, Brin said

"I am more worried than I have been in the past. It's scary... There's a lot to be lost. For example, all the information in apps - that data is not crawlable by web crawlers. You can't search it. You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation."

More like it'll stifle Google's ability to offer the services it wishes to. Brin is obviously going to protect his old company against its recognized rivals like Facebook and Twitter however the actuality is that the web is altering. In my view search engines like Google will turn out to be increasingly unimportant inside a number of years for 2 factors.

1. The growth of the usage of mobile phones indicates that searches will become even more devoted to a person's individual preferences. Not only will searches need to bring up nearby information in the vicinity which they're in but also, it'll need to have more relevant info. Social networks are far better at helping you uncover relevant information as recommendations from buddies and suggestions from groups are a lot more authoritative than a generic search outcome. Google knows this and this is the purpose for the advent of Google+.

2. Technological enhancements such as Siri and maybe other new breakthroughs will see search engines perhaps still being utilized to find info but not directly. User preferences, associated with their social networking sites and from other sources, will probably be a part of these types of searches.

Brin it appears is more anxious that the information for Google to provide such a service themselves isn't possible, because it isn't a social networking platform solely. He consequently is worried that hegemonic status will go to an additional firm such as Facebook, Twitter or maybe yet another firm completely.

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