Friday, 30 March 2012

Four Major Ranking Components (in Google’s Very own Words)

With all the hell which has broken loose since Google’s last Panda update, I think it is great to remind people of a few of what Google itself has stated on the matter in the past. In their Webmaster Blog last May, Google offer us with a lengthy list of concerns (23 actually) to ask your self as a website owner. When making your web site (employing Senuke and Search engine optimization), and creating content material, keep these four major factors in mind which may be deciphered from Google’s very own words.

Trustworthiness and Authority - Can your website be trusted? Does it have good presentation and security? Does it provide high quality content material which the user will want to read? Is such info of a high level and is the site an authority on what it's talking about?

Article Quality control - Are your posts long sufficient (above 300-500+ words)? Is all your content unique? Is your content material impartial? Do you add value to a specific subject matter?

Website assessment - Compared to other web sites in your niche, is your site of the exact same level when it comes to high quality of content? Do you make certain factual errors and spelling mistakes are reduced to a minimum?

Will people want to share it? - Following on from the high quality and worth of the content material you're offering, is it something which will be propogated on social media sites, and social bookmarking web sites. A direct quote from Google’s web blog: “Is this the sort of page you’d want to bookmark, share with a friend, or recommend?”

These 4 points are certainly major ranking factors which Google is now utilizing. For Seo (and utilizing Senuke) take heed of their guidance, and make sure you abide by their suggestions.  

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